HOSPITALITY CHECKPOINT SPOTTER SERVICE
By Michael Zenner
It’s always been my contention that three aspects are essential for a successful restaurant operation 1. Great food & beverage offerings 2. Ambiance & setting 3. Service What I have found in my business of Hospitality Evaluating is that many new operators have great ideas, concepts and food. They fuel that with optimism and gumption. However, many fail to recognize the all-important service aspect being an essential catalyst to either success or failure. The staff is the representative of the concept and if the delivery is faulty then the vision is marred. I have discovered a propensity for many chef driven concepts, because their focus on the artisan part of their concept, fail to adequately address honing the front of house staff and even though their product may be flawless if it’s delivery isn’t, then that’s what many will strike as its label can be negative. In my opinion, it’s extremely important to have the service aspect down from the launch as you only get a first impression once. And if flawed Yelp! service reviews begin popping up, the up-hill battle to establish a granite foundation and a positive quality brand just get that much steeper.
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